So, very much opposed to commercial media, public media focuses on what we, the audience, are interested in and create media that would satisfy those interests. Money and profit is not the focus.
I personally do enjoy a good dose of public media over commercial media any day. Recently it was found the number one breakfast radio show listened to is ABC news radio! Why? Simply because there are no ads.
The confronting ads that plague you whenever you turn on the TV or radio is ridiculous, and all courtesy of commercial media.
Public media should have a 'public value'. The public value is defined by the BBC as:
- Embedding a 'public service ethos'.
- Value for licence fee money
- Weighing public value vs. market impact
- Public consultation
Public media still requires it's own commercials to gain some profit to continue broadcasting. The below diagram demonstrates the ways in which the ABC manages this.
The functions of public media are:
- Nation building
- National heritage
- National identity
- National conversations
Public media does have a tendency to be very serious and only shows very important matters. However, this comes across to viewers as being boring, elitist and out-of-touch.
Public media is facing many challenges. Primarily is the ability to produce quality and relevant programs with the limited funding it receives. They must also engage with the democratic process, inform the public and be independent. All of which are making life in public media a great strain.
While looking for more information on this topic, I came across what I believe is an American company called 'American Public Media'. There was a link to a game which allows you to control the American societies budget. I thought it was quite interesting, so you should check it out sometime.
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